Perfect Gym Website SEO Optimization and Redesign

 

I led the project to update branding, build organic traffic, and shift to higher-value leads on our website over a 2-year period.

# of Keywords

310% increase

Global Compliant Market Traffic

250% increase

Lead Value (by Site)

345% increase

Share of Traffic from Google

154% increase

My involvement

  • Selected agency, created plan and budget, brought internal stakeholders in line, directed project, and managed launch.
  • Managed the content team, project manager, UI design agency, Internal stakeholders, web developer, SEO consultant
  • Responsible for board pitch, script approval, budget, direction of filming onsite, and final cut approval.
  • Used for multiple tradeshow appearances in the region and at UK conferences

Tools used

  • Figma
  • Google Lighthouse
  • GA4
  • Looker Studio
  • DeepL
  • Custom Static Site Builder
  • Surfer SEO

From June 2022 to June 2024 I had the pleasure of working with Lewis Stowe. Lewis, as a Marketing director, created a well-coordinated and mature team. Each employee was motivated to work and developed their skills. Lewis managed the team in an organized and communicative way. Each task was clearly discussed at each stage. Lewis, as a director, cared about the needs of employees. This is a person from whom you can learn a lot in the Marketing, Project Management and Team Management. I definitely recommend professional work with Lewis.