--- title: Events description: Events --- - [Home](https://lewisstowe.com?hsLang=en) - [Gym Nation Case Study](https://lewisstowe.com/gym-nation-case-study?hsLang=en) - [Perfect Gym Website Redesign](https://lewisstowe.com/perfect-gym-website-redesign?hsLang=en) - [DevSkiller IT Skills Report](https://lewisstowe.com/devskiller-top-it-skills-report?hsLang=en) - [Mobile App Product Launch](https://lewisstowe.com/moble-app-product-launch?hsLang=en) - [Rubicon Leisure Case Study](https://lewisstowe.com/rubicon-leisure-case-study?hsLang=en) - [Events](https://lewisstowe.com/events) [GET IN TOUCH](mailto:lws278@googlemail.com) # Events flawlessly executed around the world I have led a global events strategy that increased brand presence and network profile and generated a sales pipeline. Events executed annually #### **25+** Speaking Opportunities **40+** Increase in event-attributed sales pipeline over 3 years #### **2.5x** % of new customer MRR from channel investment #### **60%** ![IHRSA logo](https://lewisstowe.com/hubfs/IHRSA%20logo.svg) ![FIBO_Logo.svg](https://lewisstowe.com/hs-fs/hubfs/FIBO_Logo.svg.png?width=1280&height=261&name=FIBO_Logo.svg.png) ![dubai_active_show_logo](https://lewisstowe.com/hs-fs/hubfs/dubai_active_show_logo.jpeg?width=200&height=200&name=dubai_active_show_logo.jpeg) ![Beyond active logo](https://lewisstowe.com/hs-fs/hubfs/Beyond%20active%20logo.webp?width=800&height=254&name=Beyond%20active%20logo.webp) ![UK active logo](https://lewisstowe.com/hs-fs/hubfs/UK%20active%20logo.png?width=435&height=229&name=UK%20active%20logo.png) ![Europe active logo](https://lewisstowe.com/hs-fs/hubfs/Europe%20active%20logo.webp?width=428&height=120&name=Europe%20active%20logo.webp) ![Elevate logo](https://lewisstowe.com/hs-fs/hubfs/Elevate%20logo.jpg?width=1200&height=630&name=Elevate%20logo.jpg) ![Sibec logo](https://lewisstowe.com/hs-fs/hubfs/Sibec%20logo.jpeg?width=401&height=126&name=Sibec%20logo.jpeg) ![w3fit logo](https://lewisstowe.com/hs-fs/hubfs/w3fit%20logo.png?width=225&height=225&name=w3fit%20logo.png) Events #### The goal We wanted to promote our brand presence in target markets in the Fitness vertical. Depending on the event, our goals included lead/pipeline generation, networking, executive engagement, market presence, brand presence, and thought leadership promotion. #### My involvement I was responsible for the results, strategy, and budgeting for events. I lead a team that includes an events specialist, graphic designer, content manager, and outside contractors to execute the event. I managed a cross-functional group of stakeholders in sales and the management board to maximize their effectiveness. #### Types of events We participated in trade shows, conferences, and matching events. Additionally, we held our own sales, customer events, and ABM webinars. These were done online and onsite across the AMER, EMEA, and APAC regions. - ![Fibo 1](https://lewisstowe.com/hs-fs/hubfs/f960405c-07c9-4036-a82e-0e7ba6b0b270%202%20(1).jpg?width=360&height=480&name=f960405c-07c9-4036-a82e-0e7ba6b0b270%202%20(1).jpg) **FIBO 2023** - ![Dubai Active 2](https://lewisstowe.com/hs-fs/hubfs/Dubai%20Active%202.jpeg?width=1280&height=1706&name=Dubai%20Active%202.jpeg) **Dubai Active Industry 2023** - ![PG champion event](https://lewisstowe.com/hs-fs/hubfs/PG%20champion%201.jpeg?width=2048&height=1365&name=PG%20champion%201.jpeg) **Customer event** - ![Fit nation 1](https://lewisstowe.com/hs-fs/hubfs/Fit%20nation%201.jpeg?width=2048&height=1536&name=Fit%20nation%201.jpeg) **Fit Nation 2022** - ![Elevate 2](https://lewisstowe.com/hs-fs/hubfs/Elevate%202.jpeg?width=1280&height=1706&name=Elevate%202.jpeg) **Elevate 2023** - ![W3FIt 1](https://lewisstowe.com/hs-fs/hubfs/W3FIt%201.jpeg?width=1280&height=1706&name=W3FIt%201.jpeg) **W3Fit 2023** - ![Lunch and Learn](https://lewisstowe.com/hs-fs/hubfs/Lunch%20and%20Learn.jpeg?width=2048&height=1536&name=Lunch%20and%20Learn.jpeg) **MEA Sales Event** - ![IHRSA 2](https://lewisstowe.com/hs-fs/hubfs/IHRSA%202.jpeg?width=2000&height=1500&name=IHRSA%202.jpeg) **IHRSA European Congress 2023** - ![canfitpro2](https://lewisstowe.com/hs-fs/hubfs/canfitpro2.jpeg?width=1280&height=1707&name=canfitpro2.jpeg) **canfitpro 2022** Lewis's deep understanding of our industry gained through customer stories, industry research, and event interactions across AMER, EMEA, and APAC, was a significant asset to our team's market growth strategies. I was impressed with how he developed our inbound digital channels to grow compliant market web traffic and drove demand generation supported ABM, seeing a 5x increase in Enterprise leads in three years. A consummate event operator, he directed the team that saw our flagship event leads grow by 2.5x over three years. His adaptability was evident when he jumped on a same-day flight to Dubai to replace me at an event. ![Peter Croft](https://lewisstowe.com/hubfs/1571645435076-1.jpeg) Chief Strategy Officer at Perfect Gym Peter Croft lws278@googlemail.com ### Portfolio - [Gym Nation Case Study](https://lewisstowe.com/gym-nation-case-study?hsLang=en) - [Perfect Gym Website Redesign](https://lewisstowe.com/perfect-gym-website-redesign?hsLang=en) - [DevSkiller IT Skills Report](https://lewisstowe.com/devskiller-top-it-skills-report?hsLang=en) - [Mobile App Product Launch](https://lewisstowe.com/moble-app-product-launch?hsLang=en) - [Rubicon Leisure Case Study](https://lewisstowe.com/rubicon-leisure-case-study?hsLang=en) - [Events](https://lewisstowe.com/events) © 2024 Lewis Stowe All rights reserved [Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software)